V-Grits is so lucky to be a part of the Plant-Based Foods Association! This association aims to stabilize fairness to companies that produce alternatives to animal products, such as plant-based meats and cheeses! The PBFA also makes efforts to educate consumers on why plant-based foods exist; and how they are comparatively beneficial to human health, the environment, and ethical stances. It could come as a surprise that there is a large amount of lobbying done by the animal agriculture industry, with a misleading goal of convincing consumers that animal products are a positive contributor to a healthy diet! Just in the past year, the dairy industry alone has spent an astounding $13 million dollars between lobbying and campaign donations (holy guacamole)!
In order to spread the truth about the mysteries within factory farming practices and assure plant-based companies are treated fairly, the PBFA was founded by the creator of Tofurkey to do their own sort of “lobbying.” However, rather than buying into keeping opposing companies under the radar, this association was made to assure we are still on the radar within government, media and consumer outreach. Despite the astounding growth in demand, this association acknowledges that plant-based foods are still made to be alarmingly taboo in current society, and challenges that the government needs a political revolution in order to “fix food.” The Plant Based Food Association has recently made a brief challenging Ag-Gag Law, or various laws put in place in order to limit journalism, investigation, knowledge and reports of and within animal agriculture. They have also found that the plant-based food industry has funded $13.7 billion dollars into the United States economy. An association like this is incredibly important to ensure that vegan companies are treated fairly and are well heard, especially seeing as plant-based foods are still more or less the new kids on the block, taking a stand for the animals, our health and the environment! Read more about their goals and accomplishments on their website, we could not be prouder to be a member of this awesome organization!
Signing off for the Sentient,